Found this on Charlottesville Media Blog today...
The emerging medium of the metaverse is giving aspiring filmmakers such as Ariella Furman an outlet to practice their craft in a new setting. Furman makes machinimas starring avatars that can be played either within Second Life or on an everyday Web site.
Ariella Furman took her first summer vacation as a college graduate to Walt Disney World, where reality hides behind princesses.
When it was over, she returned to Ivyland, Bucks County, Pa., and her job making videos — or more accurately, machinimas — for the virtual world Second Life, where reality hides behind avatars.
Furman, 21, is among a growing number of people who earn very real money in this real-time Web community. An increasing number of corporations, organizations, schools, even TV shows are hungry to have a presence on Second Life, to tap its participants for their products and programs.
“To young people, it doesn’t seem so far-fetched,” Furman says. “My parents, they just don’t understand.”
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