Second Life - Success Secrets

Hermione's Evolving....

Hermione Watanabe, Virtual Wealth Coach, is getting the hang of the whole avatar shape, skin, hair thing now....see how she's changed from newbie to supermodel....

Now how much fun is that? 

                                                                             

Hermione Chooses Her Red Nose Day 07 T-Shirt

Here's Hermione - our virtual Second Life Wealth Coach - visiting one of the many places in Second Life putting on special events for Red Nose Day 07, this one is Shinsha Market.  She's reading all about it (yes, she had to levitate to see Lenny's picture) and then choosing her t-shirt - we've bought her a red nose too but haven't figured out how to put it on yet!

Second Life Residents Supports Red Nose Day Too!

Second Life Residents Buy Red Noses

Virgin Media reports ....

It's not only people up and down the UK who are busy buying Red Noses and fundraising for Comic Relief this week. Residents of the online world "Second Life" can now virtually wear the Red Nose while making a very real donation to Comic Relief.  Hermione Watanabe, our virtual SL Wealth Coach dashed off to get one immediately...

'Second Life' is a 3D virtual world entirely built and owned by its residents. There are over 4.5 million members who can all buy, sell and trade inside the 'world' in Linden Dollars, the 'Second Life' currency.

With Red Nose Day being all over shops and TV screens over the last few weeks it seems only right that inhabitants of 'Second Life' can also don the famous Red Nose and T-Shirt.

So for just 550 Linden Dollars, residents can buy a T-Shirt or a nose, with £1 in real money coming directly to Comic Relief to help make a difference to thousands of lives in Africa and the UK.

Red Nose Day 2007 -'The Big One' - is on Friday, March 16. 40% of the money raised directly through Red Nose Day is allocated to work in the UK and 60% goes to work in Africa.

Hermione's New Look

Hermione's got new long floaty hair and a sharp business suit, seen here dressed up for early evening meetings with some strappy sandals. 

The hair comes in blonde, brunette and red and moves when she walks in a most attractive floaty way.  I think the hair was purchased at the EDT Isle, as was the business suit, from Blaze Boutique.

I'm going shopping with Marissa Meltzer from Depo Consulting on Monday - Depo was my first contact in SL and they have some fabulous - and very real looking - italian design looking furniture which I covet and Marissa is going to take me shopping then we are going to sip some bubbly at a hot hangout apparently.

See the rose behind her on the desk? Left by Derik from Fonck Realty - a lovely touch I think you will agree.  And he hadn't even seen the new makeover!

Feedback welcome!

Was That Halle Berry That Just Flew By?

Just as I'm trying to get my head around my image in Second Life, because I so need to upgrade it for business purposes, and sort my clothes and makeup but particularly my hair out, I find that I can look like a celeb if I want to.

Over at the excellent Business Communicators of Second Life blog they are talking about the impact that will have on the rights of said celebrity...........

"Social media brings lots of intellectual property rights into question - or maybe better stated - contention.  Marketers work long hours, have sleepless nights, and spend the combined GDP of several mid-size countries on getting customers to embrace their brands - indeed to meld the brand into our identities. 

Marketers perhaps hope the outcome will be quiet recommendations at civilized cocktail parties or over hot dogs at the local football game; or the car / perfume / clothing we buy would be a stand-in to express to the world who we are.

Ooops - society (and technology) has changed just a tad, and "recommendations" are now public all over the social media landscape.  And those brands marketers hoped would define our identity?  Well now here we find ourselves standing in virtual spaces where we can express, create and define our identities and preferences in ways not possible in the real world, so how surprising is it that we want to define ourselves in some measure in terms of brand there - say, maybe even by becoming the brand?

Case in point.  Virtually Blind, a new and quickly addicting blog by intellectual property attorney, Benjamin Duranske, has a commentary post on a Second Life store, Body Doubles.  Body Doubles sells avatars and shapes that will make you do an in-world double-take: "was that Halle Barry that just flew by?"  Body Doubles sells celebrity look-alike avatars"

Read more on Business Communicator's Blog >>>>

And I'm wondering if I can get Victoria Beckham's new haircut for my avatar yet......