Joseph Thornley blogs on PR and he's attended a Second Life briefing about how BMW are using Second Life successfully....Joseph Thornley is CEO of Thornley Fallis. Thornley Fallis helps companies and organizations build relationships with customers, clients and stakeholders by integrating social media with public relations, creative design and word of mouth communications.
"I took in Kami Huyse’s and Linda Zimmer’s session on Second Life, second chance: Why you should be marketing in the virtual world.
Kami and Linda are in second life. They use it to meet clients. They use it for business.
Linda: Second Life is seriously engaging. If you go into Second Life, you must be willing to engage fully with it. Some companies have gone into Second Life and not delivered. This leads to backlash.
Why is Second Life so engaging? It’s ours. We’ve created it. We’re creating the world. And much of it is shared.
It’s spatial, interactive and persistent. You can move through the world and interact with others and with objects. When we log out, what we have created continues to exist. We can go back and continue where we
left off.
BMW is using Second Life successfully. It’s actual property is only sparsely furnished. However, BMW is successfully using this platform to engage online communities. Social network has been pushed into the fore. Building corporate cathedrals is secondary.
IBM has allocated a multi-million budget to explore what Second Life means for collaboration and how new business models may emerge within the 3D Web.
Other companies are exploring Second Life’s potential for low cost prototyping. Starwood Hotels has had success in prototyping its aloft hotel concept. Cisco prototyped their vision of the “connected home” in Second Life.
MTV has developed a Virtual Laguna Second Life environment as a companion for their Laguna Beach series, offering fans of the television show and opportunity to place themselves in the show’s setting.
Read more of this article at Joseph's blog >>>>
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