Second Life - Success Secrets

Real Life Exploitation in Multi-User Games?

We were introduced to the idea of buying money when Nicola's kids, Nelson and Phoebe, started playing Runescape, and Steve purchased a million Runes (or whatever they are called) for $30 on eBay.

The ever entrepreneurial Phoebe soon figured out how to make millions herself by mining and weaving flax, and set about patiently doing so, in between trading items of armour at a good profit.

I never stopped to think about how that money had been acquired and fondly imagined another child, perhaps older and more clever, had figured out an entrepreneurial scheme which was keeping them in X-Box games. 

The real story is somewhat more sinister..........or is it?  Another excellent article by Wagner James Au, who is rapidly becoming my guru on Second Life and multi-user computer game mores....

Hermione's Evolving....

Hermione Watanabe, Virtual Wealth Coach, is getting the hang of the whole avatar shape, skin, hair thing now....see how she's changed from newbie to supermodel....

Now how much fun is that? 

                                                                             

Avatars Need Social Proof Too....

Internet marketers (of which Hermione's boss, Nicola is considered to be one of the best in the UK) have known for ages that "social proof" is essential with selling anything online.  In the same way that a website needs case studies, testimonials and pictures - even videos - of real people enjoying and getting specific benefits from buying or investing in your product....so it is with Second Life.

In this article watch out for the "green dot effect" which is totally true and very important...

Here's a  great article by Wagner James Au on Gigaom.com why....

Marketing in Second Life doesn’t work…

Second Life PR Opportunities

Joseph Thornley blogs on PR and he's attended a Second Life briefing about how BMW are using Second Life successfully....Joseph Thornley is CEO of Thornley Fallis. Thornley Fallis helps companies and organizations build relationships with customers, clients and stakeholders by integrating social media with public relations, creative design and word of mouth communications.

"I took in Kami Huyse’s and Linda Zimmer’s session on Second Life, second chance: Why you should be marketing in the virtual world.

Kami and Linda are in second life. They use it to meet clients. They use it for business.

Linda: Second Life is seriously engaging. If you go into Second Life, you must be willing to engage fully with it. Some companies have gone into Second Life and not delivered. This leads to backlash.

Why is Second Life so engaging? It’s ours. We’ve created it. We’re creating the world. And much of it is shared.

It’s spatial, interactive and persistent. You can move through the world and interact with others and with objects. When we log out, what we have created continues to exist. We can go back and continue where we left off.

BMW is using Second Life successfully. It’s actual property is only sparsely furnished. However, BMW is successfully using this platform to engage online communities. Social network has been pushed into the fore. Building corporate cathedrals is secondary.

IBM has allocated a multi-million budget to explore what Second Life means for collaboration and how new business models may emerge within the 3D Web.

Other companies are exploring Second Life’s potential for low cost prototyping. Starwood Hotels has had success in prototyping its aloft hotel concept. Cisco prototyped their vision of the “connected home” in Second Life.

MTV has developed a Virtual Laguna Second Life environment as a companion for their Laguna Beach series, offering fans of the television show and opportunity to place themselves in the show’s setting.

Read more of this article at Joseph's blog >>>>

Second Life Success Secrets eBook coming

We have just decided to run an Ask Database market research campaign to find out what people really want to know about Second Life.

Visit it here >>>>

If we get enough questions we will drum up some experts and create an ebook sharing what we have found. If you want a free copy, just participate in our survey.